Why OTT and Free Streaming Are Taking Over Entertainment

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These days, OTT services are receiving a lot of love from users.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Compared to cable television, viewers can select content whenever they want.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Another benefit is its lower cost compared to classic TV services.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Therefore, many viewers are turning to free streaming platforms.

Free website platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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